6 Ways to Step Up Your Book Marketing Game

 Jae De Wylde, Author of The Thinking Tank at one of her Book Signings events. Photo Credit: www.jaedewylde.com.

6 Ways to Step Up Your Book Marketing Game

NEW YORK, July 16, 2015 /PRNewswire/ -- Publishing a book is a great way to increase your credibility and expert status and provides the opportunity for exposure to new audiences. To make the most of these efforts, authors need to set a book marketing strategy that guides these practices. Marketing plans are comprised of many moving parts and while unexpected obstacles might arise once the plan is set in motion, there are steps you can take to build a solid foundation and set your marketing efforts up for success.

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In the most recent article on PR Newswire's PR Toolkit, CEO and founder of Author Marketing Experts, Inc., Penny Sansevieri outlines a six-step approach to follow when formulating your book marketing plan.

1. What is the (Real) Goal? Selling your book should be the primary focus, but Sansevieri suggests exploring other goal objectives such as promoting thought leadership and discoverability and driving traffic back to your business website. All three could help to increase book sales if incorporated correctly into your marketing plan.
2. Diversify. Sansevieri recommends you do not limit yourself to just one tactic but instead introduce variety into your marketing plan, such as content marketing, speaking engagements and hosting author events.
3. Benchmarks. A clear way to determine what's working is if you've established goals that you can compare to your results. Keep in mind that with your social media efforts you are participating in an online conversation and goals should include more than the total number of followers on various platforms.

For further discussion on the three remaining tactics, read Sansevieri's article, "6 Ways to Make Your Online Book Marketing Plan Work" here: http://bit.ly/1f3GE8P.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.


About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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Novelist Jerry Kaczmarowski Announces the Release of His Latest Techno Thriller 'Sapient'

Novelist Jerry Kaczmarowski Announces the Release of His Latest Techno Thriller Sapient.
Sapient is now available for sale on Amazon in eBook and paperback

SEATTLE, April 17, 2015 /PRNewswire/ -- Jerry Kaczmarowski announced today that his latest highly anticipated novel Sapient, a techno thriller, is now available for sale on Amazon in eBook and paperback.

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Synopsis:

Abandoned by her husband after the birth of their child, Jane Dixon's world is defined by her autistic son and the research she does to find a cure for his condition. She knows her work on animal intelligence may hold the key. She also knows that the research will take decades to complete. None of it will ultimately benefit her son.

All that changes when a lab rat named Einstein demonstrates that he can read and write. Just as her research yields results, the U.S. government discovers her program. The army wants to harness her research for its military potential. The CDC wants to shut her down completely. The implications of animal intelligence are too dangerous, particularly when the previously inert virus proves to be highly contagious.

She steals the virus to cure her son, but the government discovers the theft. She must now escape to Canada before the authorities can replace her son's mental prison with a physical one.

About the Author:

Jerry Kaczmarowski lives in Seattle with his family. He writes techno thrillers that explore the benefits and dangers of mankind's scientific advancement. His first book, Moon Rising, was released in June 2014.

Jerry spent the first twenty years of his professional life in the consulting industry on the West Coast. A year and a half ago, he retired from consulting to focus exclusively on writing. His fascination with technology is matched only by his love of stories. His books intertwine action with a keen insight into how technology will shape our lives in the coming years.

To learn more, go to http://www.jerrykaczmarowski.com/

For further information, to request a review copy, or to set up an interview or appearance by Jerry Kaczmarowski, contact Kelsey McBride at Book Publicity Services at Email or (805) 807-9027.

SOURCE Jerry Kaczmarowski
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Famous Prof. Naomi S. Baron On Orikinla's Case for Oral Tradition of Nigerian Literature

Famous award winning author and linguist Prof. Naomi S. Baron at the American University, in Washington, D.C, and a former Guggenheim Fellow, Fulbright Fellow, and President of the Semiotic Society of America spoke on popular Nigerian prize winning writer and author Ekenyerengozi Michael Chima, aka 'Orikinla Osinachi' in her bestselling book Words Onscreen: The Fate of Reading in a Digital World.

She said on the topic "THE ORAL SIDE OF BOOKS":

In an interview, Nigerian author Ekenyerengozi Michael Chima described the rather rudimentary state of reading in his homeland. But Chima reminds us that: Nigerian Literature is largely based on our oral culture before the advent of English literature in the south around the 17th century and Arab literature in the north around the 15th century.

Acknowledging this oral tradition, Chima suggests that audio books rather than print or eBooks may be the best avenue on book development in Nigeria.

In the topic on "ECONOMICS MEETS CULTURAL PRACTICE", Prof. Baron said:

"Chima makes an excellent case for matching book access to cultural practice in Nigeria."

You can read more from Words Onscreen: The Fate of Reading in a Digital World on http://www.amazon.com/gp/product/0199315760?ie=UTF8&camp=1789&creativeASIN=0199315760&linkCode=xm2&tag=kissrose-20

[b]Editorial Reviews[/b]



"A darkling view of what our world--and what we--will be like if codex reading eventually surrenders to the flickering screens of e-readers." --Kirkus Reviews

"A must-read for all Americans concerned with having future generations skilled in critical thinking." -Nat Hentoff, The Daily Herald

"From kindergartens to universities, schools are being pressured to replace printed books with electronic ones. But is reading from a screen the same as reading from a page? Naomi Baron provides the most thoroughgoing answer yet to that crucial question. Words "Onscreen is an essential book for educators, parents, and everyone who loves to read." --Nicholas Carr, author of The Glass Cage and The Shallows

"Naomi Baron has written a tour de force on the changes to reading in a digital milieu. It includes and then goes beyond the work before it, including my own. It deserves our "deepest reading" and re-reading in either, or perhaps, both mediums!" --Maryanne Wolf, Tufts University, author of Proust and the Squid: The Story and Science of the Reading Brain


"Anyone who loves reading about reading will love reading Words Onscreen. Baron goes back in history to place current trends in context, gives a tremendously clear-eyed view of the present, and points towards a future for those who prefer printed books that is both perilous and hopeful. What's particularly amazing is that a book so impeccably and thoroughly researched should also be so fun to read." -Will Schwalbe, author of the New York Times bestseller The End of Your Life Book Club

"The book is an engaging history of reading as well as a provocative argument about its future." --Wall Street Journal

[b]About the Author[/b]

Naomi S. Baron is Professor of Linguistics and Executive Director of the Center for Teaching, Research & Learning at American University in Washington, DC. She is the author of Always On: Language in an Online and Mobile World.






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